Navigating AI Overhype: Why Business Fundamentals Remain Key to Success

Our CEO & Founder, Nigel O’Neill, was recently asked to write for Interface Magazine, comparing our current conversations around AI with other previous technology advances and how to manage the current hype.

In this article Nigel explores not only the current challenges with enterprise AI deployments but also offers six pragmatic suggestions for how to align an organisation’s AI strategy to the business for success. The six include:

  • Education

  • Build ethical AI policies and governance framework

  • Adopt a strategic approach

  • Develop your data strategy

  • Foster Collaboration

  • Communicate

The full article can be enjoyed by clicking the article here: Navigating AI overhype: Why business fundamentals remain key to success  - Interface


Technology hasn’t changed the fundamentals of business but it is changing how we create and derive value. Tarralugo’s digital strategy consulting services help you make sense of how to leverage these technological advances in your business. For more information, contact us here.