Aurago360°
Connecting Human INGENUITY to new Markets
Aurago360° is the power to make every market entry a success. Be that an international expansion or the launch of a new proposition to market.
Our Vision
To make every market entry a success.
Our Mission
To work collaboratively with tech based scaling start-ups and mid-sized enterprises, to provide the strategic insights, expertise, planning and execution that will significantly increase the success of your market entry into the UK & Europe.
Overview
Scaling overseas or bringing a new product to market is both exhilarating and nerve-racking. We know, we’ve done it.
Which is why we’ve designed Aurago360° to bring four core ingredients of success together:
An invested approach
Experience & expertise
A framework for success
An ecosystem of partners
Simple. Effective. Focused on you.
For tech based scaling startups and mid-sized companies, Aurago360° provides the power to make informed decisions and create executable international expansion or product launch strategies.
Aurago360° is a consulting-led framework for developing your UK & European market entry strategy. Our collaborative, consulting approach starts by addressing the key questions of, is there a market for your offering, what do you need to do to succeed and how to create a plan to succeed. As well as looking at your funding strategy and funding options.
From there, we provide iterative strategy, planning and execution support to help you achieve your goals. Our level of engagement is flexible, and can range from advisory services only, through to the full concierge service, whereby we get fully involved in building and executing your landing plan and expansion strategy.
With Aurago360° you can confidently enter the UK & European markets with a robust and customized strategy that maximises your opportunity for success.
“With first-hand experience of building international businesses from the ground up, we’ve lived the highs and lows of venturing into new territories and markets.”
Our Approach
Collaborative and invested in your success.
Expertise and a consulting framework are just two ingredients in the recipe of success, another key ingredient is our approach to working with you. Cultural alignment is critical.
Which is why we always put your success at the heart of what we do, working collaboratively with you to bring our expertise and experience to bear in a consultative, collegiate and transparent manner. Empowering you and your team to move forward with confidence.
And we do all of this whilst knowing our limits, and providing our services in an iterative menu driven way, that ensures you are always in control and have commercial assurance.
Part of the way we achieve this, is by providing you a menu of services for each of the four stages of the Aurago360° framework. If you’ve already got the the business plan, funding strategy and macro research in place but need the primary research, go-to-market strategy and pipeline development, no problem. You choose what you need and if you need help identifying your needs, we are there to assist you too.
Our Advisory Team
We understand the power of expertise, coupled with experience.
Our advisory team prides itself on our extensive first-hand experience. Collectively, we possess over 125 years of commercial experience, all gained through active involvement in the launch of various business ventures. Whether it's introducing a new product into the market, launching into new geographies, or creating an innovative product from scratch, we have been hands-on in every step of the process.
This significant experience equips us with a unique perspective, allowing us to provide solutions that directly tackle challenges with practical approaches firmly rooted in the real-world. Our focus is always on ensuring your success. With an understanding of the complexities and intricacies that arise during business ventures, we are able to offer pragmatic solutions tailored to your specific needs.
“Expertise informs what should be done, experience guides how to get it done. ”
Our Framework
Explore. Plan. Land. Expand.
An iterative, menu driven framework for success.
Access to market leading advice, knowledge and capabilities should be the preserve of everyone, not just big business. We believe in the democratisation of knowledge and expertise to enable tech based scaling start-ups and midsized companies to succeed.
Our framework is built upon our own experience of building businesses from the ground up, scaling globally and the many clients we have helped over the years.
These four stages are purposefully modular and menu driven, ensuring you get exactly what you need, when you need it and retain control throughout.
Explore
This foundational stage is about empowering you with the Information & insights that enable you to understand if there is a market, the shape & size of the market, the competition, where your proposition fits within the target demographic’s ecosystem and what you need to do to succeed?
We work with you to provide the macro and micro data, secondary and primary research that enables you to make informed decisions on whether you should proceed and what is required to make your market entry a success.
Plan
In conjunction with you, we create a strategy tailored for your market entry, built around the uniqueness of your business and the market opportunity. From business & go-to-market strategies, product, pricing & sales strategies to your funding strategy.
And because our services are modular and menu driven, you choose exactly what you need. For some that may be the Go-to-Market Strategy only, for others it may include your Business Plans, Funding Strategy, Sales Strategy and more.
LAnd
This is where the fun really starts, as the rubber hits the road. No two landing plans are the same, for some its about getting to market early, iterating as market validation comes in and landing that first customer. For others its a more step-by-step approach. Both are correct, depending upon your business.
That is why our support is customised depending upon your needs, enabling the execution of your landing strategy to suit your business. This can range from advisory only, iterative proof of market, pipeline development through to the full concierge service, delivering the hands on building & execution.
Expand
As you’ve now launched in the UK and Europe, this stage is about consolidating & growing your market share, optimising your business, wowing your customers and thinking about what is next. Is that new products into the market, localisation or exploring new geographies?
As you consider all of these points, we are there for you, with totally customised support depending upon your needs. This could be facilitating the expansion of your business, be that into new geographies, sectors or the next funding stages to continue your business growth trajectory.
“We don’t just advise from the sidelines; we roll up our sleeves, get hands on in the delivery and craft success alongside our clients.”
Our Ecosystem
Just as it takes a village to raise a child, it takes an ecosystem of expertise to scale a business.
Which is why we’ve built an ecosystem of experts. We can introduce the right people, for the right job, at the right time.
Launching a new product or entering a new geography requires more than a great strategy and considered planning. It also needs entities to be registered, tax & financial reporting needs met, systems set-up, collaborative work-spaces found and great talent attracted. We know where our core strengths lie, and when to bring in subject matter experts from other fields.
That’s why we have built an ecosystem of trusted partners across eight key delivery domains required for market entry. We can act as your COO and take on responsibility for managing this process. Alternatively we can make the introductions and support you as required.
This is all part of our invested approach, so whether you need assistance finding your next Chief Growth Officer, understanding local tax implications or creating the right branding & tone of voice, we have the expert partners who can help you achieve success.
Aurago360° is focused on working with tech based scaling start-ups and mid sized companies in the following sectors
Your success is our success. We see ourselves as invested colleagues as much as strategy & execution consultants.
Book an exploratory call to find out more
