For B2B companies considering launching into the UK, our inaugural UK-nomics Report provides a comprehensive macro overview of the UK Demographic, Economic, Social and Tech Landscape.

In our inaugural UK-nomics Report, we are delighted to share a comprehensive macro overview of the United Kingdom, where we delve into the diverse facets that make up this geographically small but culturally and economically influential country. From demographic insights and economic trends to social dynamics and the technological landscape, understanding the macro data is a very important step for any company considering scaling internationally and launching their product or service into the UK.

This is especially true in 2023, when we consider the backdrop of the continuing war in the Ukraine, persistent global inflation, tightening of PE around the world, mixed economic growth in major economies and global warming to name a few influential considerations. This arguably makes planning strategically for your market entry even more critical now, than it has been in the last few years.

For many international companies looking to enter a new market, the UK with a population of 68 million and the 6th largest economy in the world, makes a very attractive potential market. The reasons for this include:

A highly skilled and educated workforce
A stable economic & political landscape
A business friendly environment, with access to finance and legal
Low levels of corruption and bribery
Home to the worlds second largest capital market
Europe’s leading tech start-up scene, and 3rd largest globally
Home to a tech scene now valued at more than $1 trillion USD, a milestone only also achieved by the US and China.
A gateway to Europe and North America
A strong export history and established infrastructure, which includes over 70 trade agreements.

And if all of the above is not enticing enough, the UK is inhabited by a population who like to risk broken limbs and hospitalisation chasing a large wheel of cheese down a very steep hill every May. (See page 14 of the report for some fun facts on the UK).

We hope you enjoy reading the report and you find the data within meaningful and insightful in providing a macro overview of the UK. Please feel free to download a copy of the report via the button below.

At Tarralugo we recognise that having a macro overview of a market is important, but it is also just the very start of your market entry journey. When scaling internationally, knowing if there is a real market for your proposition and what you need to do to succeed in that market should be a critical part of your planning.

That’s where Tarralugo’s expertise can help you. We can help you plan your entry, from primary market research through to collaboratively developing your Go-to-Market Strategy and your funding plan. We are also able to help you on every step of the journey, including execution.

And our expertise is based upon having actually done it ourselves. Which is why we have built a consulting led proposition specifically for internationally scaling companies called: Aurago360°

To find out more about how we support your successful market entry into the UK & Europe please get in touch via the buttons below

For a free copy of the report, no e-mail sign up required, then please simply download via the button below.

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Unlocking Opportunities: A Macro Overview of the UK